Work

Natural men’s products from Dr. Squatch smell great, are fun, and free of nasty ingredients. We led international DTC growth strategy, media buying, and analytics. Diversified paid marketing channels, lowered CAC, and launched global influencer campaigns.

Rachel Zoe’s Curateur (formerly Box of Style) delivers a few of the legendary stylist’s favorite luxury products to members at amazing value. Launching, growing, marketing and evolving this incredible product with an inspiring entrepreneur was major.

Clinical, efficacious products from Skinfix deliver results, no matter your skin concern. We led digital marketing strategy and executed paid media across ecomm performance and brand awareness marketing, integrating seamlessly with the in-house team.

Title Boxing Club and BoxUnion combine heavy bag boxing, HIIT, and an infectious community vibe at over 100 fitness studios nationwide. We provided fractional CMO services to grow digital leads, performed a comprehensive customer insights study, led a video content shoot, and more.

Modern lighting from SONNEMAN makes a room. Acquisition strategy and creative direction, SEO and social content strategy, and new email/SMS marketing came together to switch on direct-to-consumer growth.

Getting healthy, delicious and affordable meals into more homes and into stores required an omni-channel strategy for our client, Everytable. Paid and lifecycle marketing (including launching SMS) were part of the recipe.

CityRow connects beautiful water rowers with live and on-demand boutique fitness classes for a total body workout. We grew their crew with paid and organic customer acquisition, influencer marketing and strategic partnerships.

SweetSpot Labs is changing the conversation on women’s intimate skincare. We created a paid search and social strategy, including influencer partnerships. We then implemented very profitable campaigns with high ROAS.

In less than six months we launched three ecomm stores for a food and lifestyle social video publisher, sourced over 80 new SKUs including custom products, onboarded a new 3PL and launched paid and organic marketing.

We helped a DNA testing provider stand out from bigger competitors by offering targeted fitness, nutrition and beauty tests. We produced social ads, ran paid campaigns and did a UX overhaul of the client portal.

People Are Awesome is a big global social video brand showcasing ordinary people doing extraordinary things. Moving the brand into the future with an iconic new logo, mobile-first website and fresh merch took something great and made it a lot more . . . awesome.